Decrypt Chinese Market
Ready to broaden your business horizons? We offer expertise to master the dynamic Chinese online landscape. Reach vast, engaged audiences with our essential services.
China Insights
Navigate China’s digital landscape effectively with our expert guidance, seizing opportunities and minimizing risks for your business.
Australian Connection
Bridge Australian businesses with Chinese markets, leveraging trust in Australian quality, safety, and pricing for mutual benefit.
Full Digital Services
Tailored strategies encompass conversion optimization, KOL marketing, content translation, Xiaohongshu ads, user behavior analysis, and more.
Results-Oriented
Drive leads and sales throughout the buyer’s journey, from awareness to conversion, utilizing our diverse expertise to achieve tangible outcomes.
What is Little Red Book (Xiaohongshu) ?
Little Red Book” is China’s premier social shopping platform, headquartered in Shanghai. With over 100 million users, primarily young women, it facilitates the discovery and review of elusive beauty and health products in China. This presents an incredible opportunity for global brands to establish a foothold in the Chinese market.
What we do
A Showcase of Our Work Through Case Studies
Balance澳洲山泉水
Brand going overseas
Balance Australian wildflower spring water has landed in China, and Xiaohongshu has implemented the process of brand promotion, sales guidance and brand image building for Australian brands exporting to China.
Cross-industry cooperation
Select merchants from different industries to carry out joint cooperation to realize resource exchange, improve fan interaction rate and brand loyalty, and achieve the effect of 1+1 greater than 2 in Xiaohongshu
Original high-precision graphics and captions
Provide creative inspiration for the account, play with drinking water, provide users with incentive points associated with the brand, and further deepen the brand’s impression on users
凤雅堂美妆Rhodes旗舰店
Products Recommendation
The Feng Ya Tang Rhodes flagship store account, a well-known chain beauty store in Sydney, provides users with practical knowledge, combined with relevant brand background, to effectively recommend and introduce different products to users.
Online and offline traffic
By promoting information about in-store activities from time to time, and actively replying to private messages, we guide online users to offline stores for consumption, and provide more detailed services and assistance; we also provide cross-border express delivery to overseas buyers. Serve
Create demand
Keep up with hot topics and embed various content such as festivals and gift ideas into articles to create purchase opportunities for users and bring conversions to stores.
PandaFresh熊猫优鲜AU
Practical skills teaching
The PandaFresh online supermarket, a subsidiary of the world-renowned Chinese company HungryPanda, provides mass users with content such as genealogy teaching, beauty and health benefits, avoiding topics such as buying and selling, and turning accounts into practical IPs.
Stimulate user potential
Through tutorials on video content, users are encouraged to like and collect notes, and guide users to purchase related products on the platform, adding interest and providing users with reference and emotional feedback.
Provide customer service and customer complaint platform
Provide channels for App users to raise and handle issues, effectively manage private messages, comment areas, etc., always pay attention to the direction of public opinion and actively resolve customer service complaints.
KOL Marketing
200
More than 200 active accounts across Australia
1000
The average number of followers on the account ＞ 1,000
20
20% of accounts have ＞ 10,000 followers
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