Our Services

Offline Campaign & Marketing Management

Offline marketing pertains to efforts primarily conducted outside digital platforms, such as local event sponsorships, outdoor advertisements, and similar avenues. Offline marketing strategies aim to engage with audiences in physical spaces or through traditional media channels, especially those targeting local or niche markets.

Tangible Presence

Physical marketing materials like brochures, flyers, and business cards provide a tangible presence that can leave a lasting impression.

Trust and Credibility

Traditional advertising channels like print media and TV often carry a sense of trust and credibility among consumers, enhancing brand reputation.

Local Reach

Billboards, local events, and offline campaigns are effective for targeting local markets and building brand awareness within specific regions.

Multisensory Experience

Offline marketing can engage multiple senses, offering a more immersive experience to digital ones

Why does offline marketing remain relevant?

While online marketing is crucial for competitiveness, the most effective strategies blend offline and digital campaigns. Multichannel approaches offer enhanced brand exposure, cohesive messaging across touchpoints, and potentially higher ROI. Leveraging single campaigns across multiple channels maximizes the use of content, imagery, and promotional material.

Set Clear Objectives

Define the goals and objectives of the event, such as increasing brand awareness, generating leads, or building customer relationships. Determine the specific demographic or audience segment you want to reach with the event.

Choose the Right Type of Event

Select the type of event that aligns with your objectives and audience preferences, whether it’s a trade show, conference, seminar, product launch, or sponsorship of an existing event. Establish a budget for the event, including expenses for venue rental, catering, marketing materials, staffing, and any other necessary resources.

Develop Event Marketing Plan

Choose a suitable venue and date for the event, considering factors such as accessibility, capacity, and availability. Create a comprehensive marketing plan to promote the event through various channels, including email marketing, social media, press releases, and advertising.

Create Engaging Content and Materials

Develop compelling content and promotional materials such as flyers, banners, presentations, and giveaways to attract attendees and convey key messages. Manage logistical details such as event setup, equipment rental, catering, transportation, and accommodation for speakers or VIP guests.

Execute the Event

Ensure smooth execution of the event, including registration, attendee management, presentations or activities, networking opportunities, and any entertainment or special features. Gather feedback from attendees to evaluate the success of the event and identify areas for improvement. Also, collect data on leads generated, sales conversions, and other relevant metrics.

Follow-Up and Nurture Leads

Follow up with attendees after the event to thank them for their participation, provide additional information or resources, and nurture leads through targeted marketing efforts. Analyze the overall success of the event based on key performance indicators (KPIs) such as attendance, engagement, lead generation, and return on investment (ROI). Use this data to refine future event marketing strategies.

Offline Campaign Showcase

Premiere of HACHIKO

Undertaken the Sydney premiere of the movie ‘HACHIKO’ in Australia and New Zealand, which not only concentrated the exposure of the brand, but also rationally applied the brand elements to the venue to enhance the brand influence and promote the brand image.

UNSW OWeek

Use brand visual elements to layout the venue and flexibly use surrounding materials to quickly expand visibility among overseas students according to customer requirements.

Concert Sponsor Campus Activities

Assist the sponsor of Jay Chou Carnival Concert in reaching overseas students and primary consumer groups, enhancing exposure. Drive sales through scratch cards and offline promotions. Strengthen brand awareness, leverage Australian affiliation, and swiftly establish a brand image.